"Every day starts with a blank canvas. What picture will you paint for all to see today?" ~ Dan Waltz

Wednesday, April 6, 2011

I need your help with my next book!


You will remain anonymous, but your answer to these questions may appear in my book.

Say a cure for all Cancers was found. Immediately after the announcement on the News a facebook page appears under the name of "Cure for Cancer Found"  What if anything would you write on it's wall?

Also what would your tweets read on twitter, providing you tweeted something about it as well?(Don't forget tweets are limited to 140 characters.)

I need live comments and tweets for my next book, your name will not be used, but your posts may. Please comment below or message/email me with your responses.

Thanks for your help and support.

Dan Waltz
email: dan@danwaltz.com

Tuesday, March 29, 2011

Book Cover Art


I recently finished a cover design for
Gladius and the Bartlett Trial
by J.A. Paul


To see how I did a small portion of this cover
(the Dragon) from start to finish Click here.

To view more of my art demos click on the Art Demos tab above.

Tuesday, March 15, 2011

Another Look At Marketing

There are many different aspects to book marketing.  So many that it’s so hard to choose which one you should being doing first, second or even at all. One aspect that seems to get over looked more often than not is simply making your book marketable in the first place. There is lot’s to be said here, but for now lets concentrate on two issues, two very important issues.

#1 The Outside, the Cover: The old cliché’ “You can’t judge a book by it’s cover” may hold a lot of truth, but I have to say that it can certainly make or break your book when it comes to getting people to pay it some attention and buy it. I very rarely will pick-up a book with a poorly designed cover, let a lone give up hard earned money for it. I figure if the author doesn’t spend the time or the money on the cover to make the book look good, than I doubt they spent the time on the story to make it read well.  Maybe just my philosophy, but I do buy a ton of books so I am a potential customer and I don’t think I’m alone in this thinking.

Cover Tip: Keep it clean, use art instead of photos whenever possible, art sells more and will look like more time and money was spent than a simple snap-shot or stock photo. If you use a photograph, make sure it’s professionally done, stock photos look like stock photos, there is a difference. Keep the type style big, bold and legible for the title. (If you can’t clearly read the title of your book from15 feet away it’s not big enough.) Your name should be big too! What do you want the reader to remember? The title or who wrote it? I know, “BOTH,” but it’s so hard to remember author’s names so every little bit helps. Now I’m not saying to be as big and bold as KING or PATTERSON. Their name’s sell. Until you get known your cover art will have to sell for you. By all means, if you’re not an artist or graphic designer, hire one. It will make a huge difference.

#2 The Inside, your text:  Know your audience. Keep the language suitable to the subject and the characters. Keep in mind that most people’s reading level is eight grades or less. Learn the demographics of your readers. Do not publish a book with 8pt. type if your main audience is 45 years of age and older.  Older eyes simply like larger text. Reading is supposed to be fun and enjoyable. Straining to read text because it’s just too small becomes annoying, tiring and frustrating. Chances are, they won’t finish reading your book if they have to strain to read the text and they certainly won’t come back for more. Repeat customers are what writers’ strive for.  Also, use spacing to your advantage when laying the text out. Negative areas (white space) are just as important as the positive ones (text) when it comes to how your story flows. Adding pictures and/or illustrations help a great deal as well.
Making your book marketable should be your one of your first steps of your marketing plan.

Dan Waltz
author, illustrator, artist
Editor, Marketing/Resources
Author/Illustrator of Kornstalkers, Corn Maze Massacre, and Dragon • Fly, A Gnome’s Great Adventure. Dan has also illustrated many other children’s picture books. With over 30 years of graphic design experience Dan has helped many authors design and self-publish their own books.  Dan is currently working on two novels of his own and artwork for others. Visit Dan’s website for more information. www.danwaltz.com

Sunday, February 13, 2011

Gnomeo and Juliet



I took my wife to see "Gnomeo and Juliet" last night. The five o'clock show was sold out, so we bought tickets then for the 7:20pm showing, also a sell-out. 

I didn't expect the crowd, especially since the trailers for the film were a bit on the corny side, but I was presently surprised seeing the film. The story of course, a similar one, one we are all familiar with (hence the name) yet quite different and very unique.  The animation was top notch and the music superb, if you like Sir Elton John that is. If you don't well it could be a painful film for you. It's geared towards kids, but certainly has enough going for it to keep any adult happily entertained.  It was definitely worth seeing and will find a place in my stack of DVD's when it's released.

I absolutely loved seeing the crowds interest in Gnomes as I have a similar story available in an illustrated paperback novel as well as ebook formats for Kindle and Nook.

If you love "Gnomeo and Juliet" you're sure to love my book
"Dragon•Fly, A Gnome's Great Adventure" as well.

Pick a copy up today! You'll be glad you did.


Click here for more information.

Saturday, February 12, 2011

Endangered Domain



Endangered Domain

A Short Story

Written by Dan Waltz
Cover Illustration by Dan Waltz


   Hello, I would introduce myself, but my name really doesn’t add any value to this story, and besides, if you’re like most, it would be forgotten shortly after I told you anyway, so why bother. I will tell you, though, that I live here, in this abandoned building. I know, the windows are covered with plastic, most of which ripped to shreds from the prevailing winds. The brickwork could use some tender loving care as well, but this is my home. I know it’s nothing special. There is no furniture inside, no luxuries, mostly rubble as looters have taken most everything that had any value to it at all, including most of the light fixtures, which really doesn’t matter much, since the power company turned the electricity off years ago; probably for the best. In my opinion, this place is nothing but a huge fire hazard and I would really be nervous if there was still power here.

   There are many rooms here, far too many for me to count, but I would guess that this old high-rise once housed several hundred travelers at one time. I’ll even bet it was quite nice to stay here, back in the day. At night it gets pretty scary, though, and I try to hide as high as I can get while still having shelter over my head, as bad people come and deal their drugs and pimp their women in the disgusting rooms below. At times, gangs would show and start campfires on the ground level, and they would throw loud parties. I can smell the smoke from the campfires all the way to the rooftop, and I try hard not to get asphyxiated, while I worry about my home going up in flames. I don’t mind that they come here, though, as they always leave me a little something behind, something for me to clean up after – a few breadcrumbs here, an open bag of potato chips there. Food is food after all, and when you’re in my position, it’s hard to be picky. By morning, the drug dealers, gang members, and the partiers have all gone except for the ones left in their drunken stupors, wandering aimlessly, running into walls and tripping over debris. Eventually, things become peaceful; except for the noise of the construction workers busy renovating the building for future dorm rooms for a nearby college. They have a lot of work to do, and by the looks of things, they are going to be here a very, very long time.

   The workers don’t scare me much. I can pretty much always stay hidden from them. After all, they’re here to do their jobs, and with the exception of a couple of mean ones yelling at me to get out of here when I’m seen, or maybe a rock or two thrown in my direction, I’m OK with them being here as well. But then I have to be; after all, this is my home. There are plenty of rooms to hide in, and I can always go to the roof when things get hectic, and I have, more times than I can remember. It’s safer up there anyway, and on sunny days it’s quite nice. After all, it has a perfect view of the cityscape and the river below, where I bathe and drink. There is never a problem finding a crevice to hide in when it rains as long as others aren’t doing the same. At times, it can get a bit crowded up there, as everyone tends to flock to the rooftop on hot, sunny days.

   I’m worried nowadays. Not because of the economy, like most. It doesn’t really have much affect on me, although I have to admit that the economy is bad here and many people have left the city, in search of jobs. I’m worried about the ones who don’t have permanent housing like me, the ones who come and go here as they please. The “drifters” and the “homeless” is what some call us. Yes, we do get our regulars here, ones who do call this old abandoned palace their home, even if they only stay a night or two and then move on to who knows where, only to return at a later date. Even though we hardly talk to one another, we do pass each other in the hallways, in the rooms, and quite often on the rooftop. At times we spook each other, not knowing the other is there. Then we flee in separate directions in a flurry of dust, only to realize that it was just another one of our own, someone else trying to keep warm at night with whatever shelter is available at the time. What I’m really worried about is that our numbers seem to be dwindling here as well, and believe me, it’s not because we are out looking for work. We choose to live as we do. I’m worried because I’m seeing less and less of us each day, and I hate to say it but rumors have it that a killer may have moved into our wonderful domain. Some have said they’ve seen something, but they say that it happened so quickly that it’s like a blur. One minute you’re there, and the next second you’re gone, without a trace, except for a little stirred up dust and maybe a loose garment that fell behind. Most of us just keep silent, hoping not to be the next victim, and hopeful to get passed by as if it were the black plague. It seems more of us disappear every day. Now we live in fear.

   One day I saw him for myself, the assumed killer that is, and when I did it stopped me dead in my tracks. At first, I couldn’t believe my eyes and rubbed them several times in disbelief, but it was true. A killer had indeed taken up residency here in my building, in our building, for those of us who were still left. One day I was up on the rooftop when I overheard some chatter off in the distance. I moved closer for a better look. I neared the edge of the building, being careful that the gusting wind didn’t push me over the edge. The wind was very strong and it was a long way down to the street below. As I got closer to the edge, the noise I heard got louder and louder. My curiosity got the best of me and I dearly hoped that it would not be the end of me. I peeked down from the rooftop to a ledge, no more than four feet below. There he sat. I froze in place and hoped to Heaven that he couldn’t hear my knees knocking together as I stood there in fear, shaking like a leaf. The killer was huge, bigger than most who pass by here. He was a monster in my eyes and probably in the eyes of many. He looked strong enough to rip you apart with no effort at all. I knew I had to get out of there and head for shelter, but shelter was a ways away and I couldn’t get my legs to cooperate. I knew if the killer’s eyes locked on mine I was a goner for sure. There would be no escape for me. His size and his speed would simply overtake me in no time at all. My only comfort was that I knew if he did catch me, he would hit me with such force that I would die a literally painless death. I tried very hard to take comfort in this thought, but it wasn’t working. I truly was petrified of this natural-born killing machine.

   Just when I thought things couldn’t get worse, they did. A large shadow appeared on the rooftop, accelerating toward me at a high rate of speed. I knew what it was in an instant, as a lump formed deep in my throat. There wasn’t just one killer on the loose, there were two. By instinct, I did my best to flee the scene. I darted one way, then another, trying to avoid the inevitable attack, but I knew deep inside that a mere Pigeon was no match for the masterful hunting skills of a Peregrine Falcon. Once again, I tried to take comfort in knowing that at least it will be a painless death.

The end.

Author’s note:

  April 2009, a pair of Peregrine Falcons nested on the top ledge of the old Durant Hotel in Flint, Michigan. I had the pleasure and the privilege to witness and document this event from Memorial weekend to the July Fourth. I took a lot of photos, and I witnessed many things, including the rearing of their young. The feeding and, of course, their skillful hunting abilities. It was during this time, this story was written.


   I painted a picture for this story and wanted to include it in this book, but didn’t because it would give the story away. Feel free to view the painting on my website www.danwaltz.com or for a direct link go to www.danwaltz.com/peregrinefalcons.html





This story is a work of fictional literature,
any resemblance or similarities to places,
or real persons, living or dead, purely coincidental. 


© 2010 Copyright. All rights reserved.
No part of this book may be reproduced, in whole or in part,
in any manner without written consent from the publisher.

D.W. Publishing
226 McFarland Street Grand Blanc, MI 48439

E-BOOK  -- Digital Edition 

Also available for download on your Kindle  Click Here!



Tuesday, February 8, 2011

Zombie Apocalypse: Redemption


 Zombie Apocalypse:
Redemption

A film that I played a zombie in last year premiers March 31 in Royal Oak, Michigan, during Zombie Invasion. I can't wait to see the movie! It was an experience that I will never forget and one that I probably won't do again, but I'm glad I did it this time.


Here is a link to the event on facebook Click Here!



Monday, February 7, 2011

Marketing Intro

Made my first posting on the Pentalk Blog this morning. It's on Marketing your book.  Take a look if you like. Click here.

Repost from Pentalk......



You've worked hard on your story and it's finally coming to an end. For most of us we're succumbed by bittersweet emotions. Part of us happy the story has been told and part of us sad that it about finished. Writing the book is fun, laborious and tedious. It takes a lot of time, stress and most of all dedication. I hope you enjoyed the ride because your work has just begun.

"So, what do you do now?" Well hopefully you have already started marketing. If you have other books, then your marketing strategy should not have ended when the new book began, but should have simply rolled over into the new book even before you start writing it. It's never too early to start building up hype and letting your followers and readers know what you are up to, how it's coming along, and the joys and the struggles you’re having throughout the process. If you involve your followers/readers in part of the process, even if it's just responding to their comments, their more likely going to want to see and/or buy the final result.

"I believe in the book business you don't
just market your book, you market yourself."

There are many reasons why people buy and read books and it’s not just for the story, although a good story will help bring your readers back. One of the reasons why people buy books is because at one point in time they found you, the author, to be interesting. They'll want to know more about you, and they know there are pieces of you in every story you write. You maybe written clearly in the message or subliminally hidden within, and sometimes you are simply hidden in between the lines.

This is why it's so important now days to be involved in as many social media platforms as you possibly can, and there are plenty of them out there to choose from. Make sure you start with Facebook and Twitter, two of the best and they work hand in hand pretty well. Try and take advantage of all the free advertising opportunities that the World Wide Web (WWW) has to offer. In the past to be successful you had to advertise. Which meant huge advertising budgets. Not anymore. The Internet makes it an equal battlefield for competing against the big shots and best of all it can be FREE. Did I say battlefield? Maybe that’s not the best choice of words. I believe there is room for all writers and every book written and we all should help spread the word about each other’s books and successes. Word-of-mouth advertising is still the number one way to advertise and the Internet makes it so easy to tell thousands of people about you and your story with just a single post. Tell them who you are and what you're up to. They will eventually respond.

I will go into this and a whole lot more in greater detail in future posts. In the mean time go out and make friends, gather some followers, and create some hype. Remember, no one will sell more books than the author.

Believe in yourself and believe in your work.

Dan Waltz
Editor, Marketing/Resources